The objective of this program is to prepare students for marketing careers or for graduate school through the development of marketing skills. Particular emphasis is given to pragmatic applications of current marketing concepts such as segmentation and customer behavior. Basic marketing competencies such as business-to-business professional selling skills and marketing plan creation techniques are developed. Internships provide additional practical application experience. As a result, graduates are able to apply marketing concepts to a variety of situations in a rapidly changing global environment.
